Professional Associations
Professional Associations recognise they have to deliver great value for existing members to keep them engaged and also grow the customer base for the future.
Whether a non profit or for profit organisation, they also need to optimise resources and work smarter internally and with others. Practical challenges affecting that include:
- Going beyond typical CRM systems for corporate members and having everything in one place easily accessible
- Engaging collaboratively and cost effectively with members and other customers on shared projects and development initiatives (especially when associations are national or international)
- Demonstrating ROI, outcomes and benefits to customers from Association propositions beyond the basic membership initiatives (e.g. Learning, Research, Training etc)
- Embedding consistent working practices, processes and tools in distributed teams, often with limited resources who focus on specialist areas, yet have shared customers/members
- Working closely with advisory boards and specialist groups on ensuring the Association stays up to date with best practices and forges new actionable insight from within the membership
- Finding ways of connecting the members beyond basic forums and enabling them to share more insight between each other in a trusted secure environment
- Equipping members with actionable tools and techniques to get their role done well and stand out from others
- Collaborating with other professional associations or specialist service providers on initiatives, whether events, policy, affiliations or joint product development
pam can help deliver success around each of the points above. It can even be white labelled for Associations if 'own branded' positioning is important, with collaborative licence models and shared risk solutions available as well.
Watch the videos above from IACCM, The International Association for Contract and Commercial Management, to hear how they continue to lead their field and get better results, together with pam. Other Associations using pam include Probation Chiefs Association, the voice for senior leaders in Probation. The Chartered Institute of Purchasing & Supply has its own white labeled version of pam called PROCAT, delivered in collaboration with Future Purchasing, a specialist category management service provider.
Contact us to learn more about how we can help your association achieve more.
